It's all Doc's fault.

My earliest memory of a shirt with a repeating, all-over print was that of Doc Brown in Back To The Future II, my favorite movie of all-time.

I was young and impressionable, no older than 6 or 7 seeing it for the first time and I was attracted to the futuristic fashion in the film. I probably tried walking around with my pants on inside out a couple of times.

Doc's shirt design stuck with me into my adult years, and even though it was trains instead of hibiscus or banana leafs, the style resonated with me for it's flashiness and ability to turn heads.

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The first attempt at a shop was flawed.

The name "Shirtropic" was what I came up with when I decided I wanted to spread my love of Aloha Shirts, and I thought it would be a good idea to do business via dropshipping which was the new hot thing in the eCommerce world. I quickly learned that allowing others to fulfill your orders, and not being able to keep close tabs on your stock is a huge mistake. I learned the hard way by disappointing a couple customers(friends), so I shut down "Shirtropic" as a shop online and decided to give it time to re-tool and re-launch when the process felt was right, and when I had a better plan.

I also really hated the name and don't know why I chose it. I work in marketing for a living, I should've been able to come up with something way better. I decided to shut down operations, and shortly after that life went into overdrive. I opened my first brick & mortar office for my business, Spotlight Marketing Solutions, LLC, shortly thereafter I found out I was going to be a father... but it didn't end there!

Between March 2020 and the end of the year, COVID-19 ramped up full force, we built a new home, we got engaged, we had our son, and got to navigate the holidays with a newborn during a pandemic.

It is now 2021 and while I'm exhausted from new parenthood, I couldn't be more excited for what the future holds, so I gave the shop a real shot and it has been incredibly successful so far. We've had online triumph and have seen incredible awareness out of pop-up shops that we do at local festivals in New Jersey.

Paul Brown founder of Twin Palms Aloha S

Twin Palms Founder, Paul Brown

with Kevin Smith, fellow Jersey Guy and creator of the View Askewniverse

Maui, by way of Jersey

My first trip to Hawai'i came in early 2019. I had been through quite a bit during the end of 2018 and needed a getaway, so on a whim I booked a trip with the help of a good friend who happened to own Maui Vacation Adventures, a travel concierge business on the island of Maui. I figured it was far enough away from reality that it was worth a shot. Without boring you with details, the trip was life-changing.

 

Now, before ever traveling to the island of Maui, I had been buying, selling and trading Aloha Shirts for about a decade as a casual hobby here and there. If I saw a lonely piece at my local Goodwill, I'd grab it to give it a home and either re-donate it or give it to a friend. If I grabbed a nice Tommy Bahama at a good deal I wore it with honor year-round to keep myself in a Summer mindset.

 

As a Jersey kid growing up just outside of Atlantic City, the beach wasn't a luxury-it was a staple. By no means is it tropical in New Jersey but it's great to show friends from out-of-town the ocean for the very first time and see the look on their faces.

It all comes back to pop culture.

When I was struggling to find a new name for this brand that I had stutter-stepped on for so long, it nearly drove me to madness trying to think of something that actually rolled off the the tongue and gave a nod to my other love, pop culture and more specifically, Back To The Future. After much deliberation and countless variations of the name, I decided to go with Twin Palms Aloha Shop. This name gave an homage to the Twin Pines Mall(or Lone Pine...you know.) and allowed me to have a more broad range of products if I so chose down the line. As of right now we specialize in garments, however that could change if I get in the ride operational mindset.

This shop is my labor of love. I am out there hunting for each piece, trying my best to get a great deal that I can then pass on to the customer, and provide them with an experience they enjoy. Ontop of it, working with charitable partners that we can donate to makes me feel good about the whole project.

Thank you for stopping by our little place. Please reach out to me with any questions, all emails are answered personally and diligently. Mahalo for your support!